Global Operational Intelligence

We're not your middleman. We're your presence there.

A Brazilian team coordinating an on-the-ground network at the source — from sourcing to delivery.

We build the infrastructure that connects companies to global suppliers — with sourcing, negotiation and operations on both sides, in real time, from Brazil to China, headquartered in New Zealand.

See how it works I want to operate globally
Purpose
To Explore.
We explore markets, open routes, and operate with discipline where complexity is greatest. Every operation is a crossing. Every client, a territory conquered in partnership.
The real problem

Importing isn't the challenge.
Growing is.

Global access isn't a privilege. It's a decision. Companies that operate with international intelligence aren't the biggest — they're the ones that built structure before scaling volume.

01 — The transaction illusion
Every import feels like a new adventure
Without a defined process, you repeat the same mistakes, negotiate the same risks, and pay dearly for the lack of accumulated intelligence.
02 — The cost that doesn't show
Held goods, vanishing suppliers, blown deadlines
These costs have no line in the budget, but show up in the bottom line. And they're what most erode the margins of those who import without structure.
03 — The glass ceiling on growth
There comes a point when the operation can't scale anymore
Without a supply chain built with intelligence, growth hits the same bottlenecks. The company imports, but doesn't evolve.
Haakon 360° Methodology

The 7 pillars of
Haakon Journey.

Each pillar was designed to eliminate a layer of risk and add a layer of intelligence. Together, they form the infrastructure that turns imports into competitive advantage.

01
Haakon Discovery
Strategic discovery
We map what your company needs from the global market — not just the product you want to import.
02
Haakon Sourcing Intelligence
Supplier curation
We identify suppliers on the ground, compare capacity, price and risk. You receive curated finalists.
03
Haakon Trust Audit
On-site factory audit
We visit the factory in person. Real capacity, certifications, production conditions — verified, not declared.
04
Haakon Contract Shield
Contract protection
We negotiate directly in Mandarin and English. Every clause designed to protect your interests, not the supplier's.
05
Haakon Quality Gate
Pre-shipment inspection
Physical inspection before loading the container. A defect found there costs 1. Found here, it costs 50.
06
Haakon Logistics Flow
Integrated logistics chain
Consolidation, shipping, insurance, customs, delivery. One chain, one accountable party, full traceability.
07
Haakon Landing
Landing & intelligence
Post-delivery, consolidated documentation, operation KPIs. Every cycle feeds the next with accumulated intelligence.
∞
Continuous operation
Follow-the-sun · 3 zones
Brazil, China, and New Zealand operating across overlapping time zones. Your chain never sleeps — and never stops learning.
Services

What we take on
with you.

Global Sourcing
Mapping and curation of international suppliers aligned with your product, segment, and quality standard.
Learn more — Global Sourcing
Factory Audit
On-site factory audits. Production capacity, certifications and compliance verified before any commitment.
Learn more — Factory Audit
International Negotiation
Direct negotiation in Mandarin and English. Your interests defended in every clause by people who know the market.
Learn more — International Negotiation
Integrated Logistics
Full management of the logistics cycle: consolidation, shipping, insurance, customs and final delivery with full traceability.
Learn more — Integrated Logistics
Customs Compliance
Full management of RADAR SISCOMEX, certifications, and customs compliance before any shipment. Zero surprises.
Learn more — Customs Compliance
Market Intelligence
Competitive analysis, international pricing, and segment opportunity mapping for sharper decisions.
Learn more — Market Intelligence
Why Haakon

What makes us
different.

It's not the service portfolio. It's how we operate, where we physically are, and how our structure protects your business at every step.

01 — Physical presence where it matters
We don't operate from afar.
Our field network identifies issues before they ship to Brazil. Auditors who visit factories, negotiators who speak Mandarin — not middlemen forwarding emails.
02 — Intelligence that accumulates
Every operation leaves a legacy.
Our supplier base, mapped risks, and market intelligence grow with every cycle. When you operate with Haakon, you inherit that accumulation — you don't start from scratch.
03 — Structural geographic advantage
24h follow-the-sun operation.
Our New Zealand base simultaneously covers China and Brazil time zones, enabling continuous chain management without the cost of three-shift teams — a model unique in the market.
04 — Aligned incentives
Paid for your success.
We don't take commissions from suppliers or cross-kickbacks. Our revenue is directly tied to your operation's result — which makes us genuine partners.
Presence at the source

Where Haakon
has been.

Sourcing doesn't happen over email. Every fair, every visit, every direct conversation with suppliers builds the intelligence that powers our operations.

Who's behind it

The global team.

Each person at Haakon owns a clear part of the international chain. We're not a sales team — we're an execution team.

Tales, Haakon's CEO
Brazil · New Zealand
Tales Melo
Founding Partner · CEO
Leads Haakon's positioning, international expansion, and strategic relationships with clients in Brazil and abroad. Builds partnerships that sustain long-term growth.
Jeff, Haakon's COO
Brazil · New Zealand
Jeff Dummer
Founding Partner · COO
Turns strategy into execution. Leads the international operation with focus on efficiency, control, and predictability — from supply chain to final delivery.
Gustavo, Haakon's CCO
Brazil · New Zealand
Gustavo Dummer
Founding Partner · CCO
Connects the market to Haakon's solutions. Structures long-term commercial relationships and identifies opportunities that generate sustainable growth for clients.
Gilberto, Senior Business Consultant at Haakon Brasil
Haakon Brazil
Gilberto Dummer
Senior Business Consultant
Represents Haakon in the Brazilian market. Identifies companies with import potential and turns contacts into lasting commercial partnerships.
Next step

Ready to operate
at the global level?

International expansion starts with a strategic conversation — not a quote spreadsheet. Let's understand your company's moment and build the right path.

Talk to a strategist
No automated quote · Real conversation
E-mail
contact@haakongroup.com
Instagram
@haakontrading
Global presence
Brazil · China · New Zealand